Sunset Engagement Session on a New York City Rooftop I made a quick trip up to New York City a couple of weeks ago for a very special engagement session. Scott & Gillian are an amazing couple walking through some uniquely challenging life circumstances right now, and their love and support for each other just […]

Okay, okay, I get it— seeing the word “BUDGET” in a blog title doesn’t make most people excited to read the content. I used to think the same thing, and say, “time for a nap” instead. But the longer I’m in business, the more I jump at the chance to learn about other people’s business systems. Maybe I need […]

Yesterday I wrote a post about the difference between a visual brand and a core brand. The VISUAL BRAND is a logo, color scheme, visual identity, means of marketing, etc that identifies you with your business. The CORE BRAND is the heart and soul of the business— the way it operates, the owner’s beliefs that influence business […]

If you’ve followed my blog for any length of time, you’ll know that branding & rebranding is something on which I have spent a lot of my time. This last rebrand (which launched just 9 months ago) took me more than two full years to complete— from initial brainstorming to sketching layouts to font selection to logo selection to […]

This wedding inspiration shoot was part of The Intentional Photographer Workshop. After we wrapped up the teaching portion on Saturday, we spent some time photographing this gorgeous Styled Shoot… isn’t it lovely?! We used pale blue to reflect the tones of March and dogwood flowers and gold & warm accents to give a (hopeful) nod toward Springtime warmth. […]

Ooooooohhhhh, goodness. Where to even begin. I taught my first solo workshop this past weekend. Leading up to Friday, I was half-nerves, half-excitement, and I could barely think straight, not knowing what to expect or how to best prepare for it all. The short-version: It was amazing. Long version: It went so much better than […]