Yesterday I wrote a post about the difference between a visual brand and a core brand. The VISUAL BRAND is a logo, color scheme, visual identity, means of marketing, etc that identifies you with your business. The CORE BRAND is the heart and soul of the business— the way it operates, the owner’s beliefs that influence business […]

If you’ve followed my blog for any length of time, you’ll know that branding & rebranding is something on which I have spent a lot of my time. This last rebrand (which launched just 9 months ago) took me more than two full years to complete— from initial brainstorming to sketching layouts to font selection to logo selection to […]

This wedding inspiration shoot was part of The Intentional Photographer Workshop. After we wrapped up the teaching portion on Saturday, we spent some time photographing this gorgeous Styled Shoot… isn’t it lovely?! We used pale blue to reflect the tones of March and dogwood flowers and gold & warm accents to give a (hopeful) nod toward Springtime warmth. […]

Ooooooohhhhh, goodness. Where to even begin. I taught my first solo workshop this past weekend. Leading up to Friday, I was half-nerves, half-excitement, and I could barely think straight, not knowing what to expect or how to best prepare for it all. The short-version: It was amazing. Long version: It went so much better than […]

Remember that gorgeous apartment I photographed last year for The Everygirl? Well, Katie has since gotten engaged, married, moved to a new apartment, and opened an Etsy Store in conjunction with her blog! She contacted me a few weeks ago to photograph her new apartment for Design*Sponge, and the feature went live today! Click over to see the […]

Dear world: Today is my birthday!!! Today I turn 30. I’m more excited than is typically expected for a woman reaching this number. But then again, I’ve always loved birthdays. Not so much the celebration part (please don’t make me the center of attention!), but because it marks a new chapter, a new season, something fresh. I […]